An increasingly rewarding experience, full of opportunities: this is, in a nutshell, the result of our successful participation at Macfrut 2016 in Rimini, from 14 to 16 September – one of the top vertical fairs in the fruit and vegetable sector in Europe and Italy.
A record attendance (38,000 visitors, with a leap forward of +9% compared to the last edition), a strong international push (foreign visitors up by +30%) and a high number of initiatives for innovation and internationalization are the key success factors in this prestigious professional fair.
Record numbers that offered us the chance to get new ideas and make some very interesting contacts during the visits we received at our stand in Pavilion B3-132 with its striking graphical layout aimed at communicating the 3 pillars of our corporate identity: professionalism and experience, privileged geographical position, focus on the environment.
The aim of this communication format was to act as our lead-in business card, as a forerunner to that greater and deeper acquaintance one gains with each visitor in each subsequent meeting.
So we returned to our Island particularly pleased and ready to repeat this successful experience at the next Macfrut event scheduled for the coming spring, from 10 to 12 May 2017.